The Chicest
Kids' Boutique
That Just Happens to Be Secondhand.
Located inside The Co-Lab at South Orange, NJ, Cute as New is a curated children's secondhand shop serving families throughout Maplewood, Millburn, Short Hills, Livingston, Montclair, West Orange, and Essex County.
We believe shopping secondhand should feel every bit as fun and relaxing as shopping new.
That's why we've created a space filled with boutique-quality finds, organized racks, friendly faces, and plenty of eye candy for your tiny trendsetter.
5-Star rated on Google
Loved by hundreds of local families
Featured on NBC New York, Despierta América & more
Everything you love about thrifting. NONE OF WHAT YOU DON'T.
At Cute as New baby + toddler boutique, we don’t sacrifice swagger for sustainability.
We have everything from BabyGap to Janie and Jack, as well as independent labels, in sizes ranging from newborn to 8Y.
Curated brands you know and love (and a few new faves)
Quality secondhand baby and kids clothes in near-mint condition
Professionally laundered with scent-free detergent
Up to 80% off retail prices
New arrivals every week
Sizes newborn through 8Y (and growing!)
Play area for little shoppers
The thrill of thrifting without the digging
Trusted by hundreds of families in SOMA and beyond
What You'll Find
From everyday essentials to special occasion outfits, our collection is filled with quality secondhand baby and children's clothing, shoes, toys, books, and accessories that look and feel as cute as new.
Shop brands like:
Baby Gap
Janie and Jack
Hanna Andersson
Tea Collection
Boden
Pink Chicken
And more
NEED A LITTLE EXTRA HELP?
Shopping for a picky dresser? Need a full seasonal wardrobe refresh? Short on time?
Our Personal Styling Service takes the guesswork out of dressing growing kids.
We'll help you pull outfits, build a wardrobe, and find pieces your child will actually wear (all at secondhand prices).
Perfect for busy parents
Quality secondhand baby and kids clothes in near-mint condition
Great for seasonal refreshes
Ideal for special occasions, vacations, and back-to-school
Styling fee applied toward qualifying purchases
Because sometimes it's nice when someone else does the shopping.
COME SEE WHAT'S NEW
Our inventory changes every week, so no two visits are exactly alike.
Stop in and discover why so many New Jersey families are making secondhand their first choice.
