Matching Sets

Blue Scallop Border

When matchy matchy is the moment.

Our coordinated sets make getting dressed easy while keeping little ones looking effortlessly put together. From play sets to seasonal favorites, every piece is selected with quality and style in mind.

Why Parents Love Sets

  • Easy mornings
  • Great for travel and camp
  • Built-in outfit coordination
  • Incredible value


Want us to do the styling for you?

Learn more about our Personal Styling Service and let us build outfits you'll love.

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Why Shop Cute as New?

At Cute as New baby + toddler boutique, we don’t sacrifice swagger for sustainability.

We have everything from BabyGap to Janie and Jack, as well as independent labels, in sizes ranging from newborn to 8Y.

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Curated, boutique-quality finds.

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New arrivals added weekly.

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Up to 80% off retail prices.

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Carefully inspected for quality and condition.

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Helping families save money and reduce waste.

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Located in South Orange, NJ and shipping nationwide.

Fresh finds. Secondhand prices. First-rate style. ✨

Didn't Find What You're Looking For?

Don't worry! We’ve got plenty more in store.

Cute as New is a curated children's secondhand shop located inside The Co-Lab at South Orange, NJ, with fresh finds arriving every week.

We're proud to serve families throughout South Orange, Maplewood, Millburn, Short Hills, Livingston, Montclair, West Orange, and Essex County.