Special Occasion

Blue Scallop Border

For weddings, birthdays, holidays, family photos, and every memorable moment in between.

Shop beautiful dresses, suits, formalwear, dress shoes, and celebration-ready outfits without paying full-price for something they'll wear once.

Why Parents Love This Collection

Special occasion clothing often spends more time hanging in closets than being worn. We make it easy to find beautiful pieces that feel special without the luxury price tag.

Need help finding the perfect outfit?

Visit us in-store or contact us. We'd love to style your little one to perfection.

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Why Shop Cute as New?

At Cute as New baby + toddler boutique, we don’t sacrifice swagger for sustainability.

We have everything from BabyGap to Janie and Jack, as well as independent labels, in sizes ranging from newborn to 8Y.

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Curated, boutique-quality finds.

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New arrivals added weekly.

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Up to 80% off retail prices.

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Carefully inspected for quality and condition.

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Helping families save money and reduce waste.

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Located in South Orange, NJ and shipping nationwide.

Fresh finds. Secondhand prices. First-rate style. ✨

Didn't Find What You're Looking For?

Don't worry! We’ve got plenty more in store.

Cute as New is a curated children's secondhand shop located inside The Co-Lab at South Orange, NJ, with fresh finds arriving every week.

We're proud to serve families throughout South Orange, Maplewood, Millburn, Short Hills, Livingston, Montclair, West Orange, and Essex County.